Zing Zang
America’s #1 Bloody Mary Mix deserves a bold social presence.
Social
The dream that became a reality
Social - April Fools
What was a joke turned out to be Zing Zang’s best performing post on social. We fooled Zing Zang fans by announcing a Bloody Mary Ketchup (with 9% alc/vol, YUM). Our audience went nuts on social, asking and sharing within the Bloody Mary community where they could find the ketchup.
On Facebook alone, this April Fools joke got 3400% more engagement than the average Zing Zang post: 740 likes, 232 comments, 357 shares. Sounds like Zing Zang might consider adding a new product to the roster.
Three years later, the fans we’re still chattering about when this was going to become a reality. Thus, Zing Zang Bloody Mary Ketchup was born and you can get it here. And while you’re waiting for it to be delivered, read about why it’s the next best thing since sliced bread here and here.
The Instagram post that started it all
Art Director: Yours Truly
Copywriter: Shada Cook